Where businesses andBrands grow.

From blank beginnings to already growing businesses, I bring concepts, companies and brands into the verdant field, where they can flourish.

How I work

I go up to 40,000 feet to find the fertile ground.
Then I get down in the weeds to make it grow.

Altitude40,000FT
  1. 40,000 FT

    See the whole field.

    From up here you can see the whole picture. The market, the competition, the customers, and the whitespace that's easy to miss when you're standing right in it.

  2. 10,000 FT

    Find the fertile ground.

    I find where your brand can really thrive and back it up with data. Hunches are cute, but they don't pay the bills.

  3. 0 FT

    Get in the weeds.

    Then we land, roll up our sleeves and build it. Business structure, operations, trademarks, product, brand, launch.

Blank page to veteran brand

Every company and every person needs something different. I find where you can grow, and help you get there.

Wherever you are on the journey, I'll meet you there. The first thing I bring is clarity. What you actually need, the path to get there, and a plan we execute together.

Where are you right now? Tap one to see where I can help you grow.

A brand new venture, or a new idea inside a business you already run. Either way, I help you see it clearly, map the path and build the plan, then we execute it together.

Where I can help you grow

  • Business structure

    Entity, operations and all the unglamorous essentials, set up right from day one.

    I've launched five companies
  • Naming and trademarks

    Names that are memorable, meaningful and actually available. I screen them before you fall in love.

    Vuka, Treasure Dough, The Surf Sherpa
  • Product development

    From napkin sketch to manufacturer. Drinks, vitamins, toys, sports gear.

    Concept through manufacturing
  • Opportunity and go-to-market

    Who it's for, why they'll care, and where the whitespace really is.

    My Magic 8 Ball opportunity analysis
  • AI from day one

    Smart workflows built into the business from the start, so a small team can do big things.

    Small team, big output

Why hire me?

I've been in your seat.

Founder, CMO, Creative Director, nonprofit Executive Director and Advisor. I've built my own companies and helped run plenty of others. I know what it takes because I've done it.

Strategy and execution.

I don't hand you a deck and disappear. I map the plan and then build it with you, start to finish.

Built around your budget.

The right team for your project, sized to what you can spend. Agencies shouldn't be so expensive.

No fluff.I hate unnecessary fluff. Everything I recommend has to be something you can actually do.
The right people.Not the available people. There's a big difference.
You get me.Start to finish, every step of the way.
Blank page and everything in between.Business development, structure, operations, trademarks, product, brand and marketing. All the way through manufacturing.

Let's talk money. Why is this always taboo?

What→Budget→Solutions

Most agencies build budgets around their overheads. I build mine around yours. Agencies shouldn't be so expensive. It's kind of a fall-on-the-sword issue for me.

17States for VukaFounder
8.5MLaunch impressionsUSFWS
+75%Shopify conversionJackson Galaxy
97%OTT completionBiodefense Commission

USFWS, Jackson Galaxy and Biodefense Commission results are from my work for The Bureau of Small Projects.