Where businesses andBrands grow.
From blank beginnings to already growing businesses, I bring concepts, companies and brands into the verdant field, where they can flourish.
How I work
I go up to 40,000 feet to find the fertile ground.
Then I get down into the weeds to make it grow.
- 40,000 FT
See the whole field.
From up here you can see the whole picture. The market, the competition, the customers, and the whitespace that's easy to miss when you're standing right in it.
- 10,000 FT
Find the fertile ground.
I find where your brand can really thrive and back it up with data. Hunches are cute, but they don't pay the bills.
- 0 FT
Get down into the weeds.
Then we land, roll up our sleeves and build it. Business structure, operations, trademarks, product, brand, launch.
Blank page to veteran brand
Every company and every person needs something different. I find where you can grow, and help you get there.
Wherever you are on the journey, I'll meet you there. The first thing I bring is clarity. What you actually need, the path to get there, and a plan we execute together.
Where are you right now? Tap one to see where I can help you grow.
A brand new venture, or a new idea inside a business you already run. Either way, I help you see it clearly, map the path and build the plan, then we execute it together.
Where I can help you grow
Business structure
Entity, operations and all the unglamorous essentials, set up right from day one.
I've launched five companiesNaming and trademarks
Names that are memorable, meaningful and actually available. I screen them before you fall in love, then register the trademark for you.
Vuka, MiDr1v3, The Surf SherpaHow the GUNS Score works →Product development
From napkin sketch to manufacturer. Drinks, vitamins, toys, sports gear.
Concept through manufacturingOpportunity and go-to-market
Who it's for, why they'll care, and where the whitespace really is.
My Magic 8 Ball opportunity analysisAI from day one
Smart workflows built into the business from the start, so a small team can do big things.
Small team, big output
Why hire me?
Founder, CMO, Creative Director, nonprofit Executive Director and Advisor. I've built my own companies and helped run plenty of others. I know what it takes because I've done it.
I don't hand you a deck and disappear. I map the plan and then build it with you, start to finish.
The right team for your project, sized to what you can spend. Agencies shouldn't be so expensive.
Let's talk money. Why is this always taboo?
Most agencies build budgets around their overheads. I build mine around yours. Agencies shouldn't be so expensive. It's kind of a fall-on-the-sword issue for me.
Ways to work together
Pick the shape that fits.
Discovery and diagnostic
You have an idea or a product, but no clear plan. I find the gaps, then map what to build and in what order.
Best for blank pages and stuck brandsRoadmap
Positioning, pricing, go-to-market and the launch plan, built for the team and budget you actually have.
Best for launches and relaunchesFractional advisory
A senior partner in your corner every week, from strategy to buyer meetings, without hiring a full-time executive.
Best for brands ready to growCo-founder and operator
For the right idea, I'll trade fees for equity and build it with you, accountable and on the cap table.
Best for founders in it for the long haulJust need a name? Start with a GUNS Score →
USFWS, Jackson Galaxy and Biodefense Commission results are from my work for The Bureau of Small Projects.