Created while I was Director of Marketing for The Bureau of Small Projects, and continued while I was Chief Creative & Growth Officer for Pacific Nexus, on behalf of Atelier Luna.
Messaging, copy and website
Bespoke fashion with a storyAtelier Luna.
One-of-a-kind pieces, plus a line built on deadstock and vintage denim, made for rising stars and people with a story to tell.
Visit atelierluna.com ↗The brief
A new fashion house getting ready for its first capsule collection. Handcrafted, audacious and sustainably developed, and in need of a voice and a website to share it with the world.
What I did
It started with a messaging consultation and homepage copy, finding the words for a brand built around undivided attention: clothes that put the wearer in the spotlight. Then I scoped the website to carry it.
Then
When I moved to Pacific Nexus, Atelier Luna came with me, and the work continued. It's one of my favorite projects.
The work
What I brought
- Messaging
- Brand voice
- Homepage copy
- Website scope
This work was created for The Bureau of Small Projects and Pacific Nexus, on behalf of Atelier Luna. All rights belong to the agencies and the client.