NotesThings I've learned the hard way.

Naming, trademarks, launches and building brands on a real budget. Written down so you don't have to learn them the hard way too.

Naming · 6 min read
How to choose a brand name you can actually trademark

Most naming heartbreak is avoidable. Here's the order I do things in, so you fall in love with a name that's actually available to love.
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