The methods I use with clients, packaged so you can run them yourself. Printable, practical and built from real projects.
Naming · 7-page printable PDF
Find out if your name is usable before you fall in love with it.
The screen we run for clients, built so you can run it yourself. Scout each name four ways (search, .com, online handles and USPTO), tally a score out of 40, and sort your list into green, yellow and red.
$49
Rather have us run it? We'll screen up to 10 names and send a scored report in 5 business days. Get in touch →
Positioning · 10-page printable PDF
Explain why you matter, in words your customers actually feel.
The method we use with clients to write value propositions from the outside in: one specific customer, the tension they live with, and the change you make for them. 24 discovery questions, a five-move builder, messaging worksheets and a worked example.
$59
Rather have us write it with you? That's the heart of what we do for clients. Get in touch →
Storytelling · 8-page printable PDF
Turn your history into a story customers remember, and see themselves in.
Nobody remembers a timeline. 18 discovery questions, the five beats every strong company story moves through, and worksheets to write it at three lengths: a one-liner, a paragraph and a full About page.
$49
Rather have us write it with you? We do this for founders all the time. Get in touch →