← All work
Agency work
Created while I was Director of Marketing for The Bureau of Small Projects, on behalf of Jackson Galaxy.
Strategy and eCommerce
Animal Planet'sJackson Galaxy.
A beloved brand with a huge, devoted fanbase, and an online store ready to work a lot harder.
Visit jacksongalaxy.com ↗+75%Shopify eCommerce conversion rate
JG
What I did
Landscape analysis, value proposition and the company story. Then strategic oversight of the website development, so everything we uncovered actually showed up where fans shop.
The result
A 75% boost in Shopify conversion. Same fans, far more of them checking out.
The work
What I brought
- Landscape analysis
- Value proposition
- Brand story
- Website strategy
- eCommerce
This work was created for The Bureau of Small Projects, on behalf of Jackson Galaxy. All rights belong to the agency and the client.