← All work
My own company
Founded and built by me.
Founder
Surf gear, from name to factory floorThe Surf Sherpa.
It started as an idea, not a company. I took it the whole way.
SS
What I did
The concept, the name, the tagline, the logo, the copy and the website. Then I designed and manufactured the products themselves: a surfboard sling, a surf hat and a surfboard cover.
Why it matters
Brand and product came from the same hand, so they speak the same language. One person accountable from naming to the factory floor.
The work
What I brought
- Concept
- Naming
- Tagline
- Logo
- Copy
- Website
- Product design
- Manufacturing