Founded and built by me.
Founder and Race Director · Denver · 2003 to 2008
A triathlon with a twistMy Way or The Tri Way.
Swim, bike, run. In any order you like.
The real problem
Triathlons always run in the same order. Swim, bike, run, every race, every time. Great for tradition. A little samey for everyone else.
What I noticed
Nobody had questioned the order. Shuffle it and a familiar race becomes a brand new puzzle, even for people who had done a dozen of them.
The call I made
Let the racers choose. My Way or The Tri Way offered 12 possible race orders, and as far as anyone could tell, it was the only race of its kind.
What I built
The whole event, from the ground up, as Founder and Race Director. Venue negotiation, permitting, course design, safety management, volunteer coordination, sponsorship, registration and all of the marketing.
The words
What if it wasn't swim-bike-run?
The race consists of an 800 yard swim, 14 mile bike and 4 mile run, in any order the participants choose! The concept arose after hearing many triathletes ask "What if it wasn't swim-bike-run?" And now finally they have the opportunity to find out.
Over the past 5 years, we have grown from a small, quirky triathlon into one of the most well-known and best supported races in the area. Aside from the great course and unique race structure, people have kept coming back every year for the fun nature of the event, great organization and superb sponsors! Participants love the race atmosphere and spectators really enjoy cheering everyone on.
What happened
Nearly 800 people showed up in the final year, and I sold the race in 2008.
The lesson
Question the rule everyone else follows. Sometimes that is the whole idea.
The work
