← All work
My own company
Founded and built by me.
Founder · Today
Ocean lifestyle from La JollaSalt & Reverie.
My own surf company. Every piece of it, built by me.
Visit saltandreverie.com ↗30SKUs
7Product categories
4.8Star rating on Etsy
S&R
The brand
Rooted in the La Jolla coastal community, Salt & Reverie is a family of brands: Surf Sherpa for surfboard covers, carriers and hats, Hot Girls Surf Club apparel, and a Salt & Reverie skincare line. Plus authentic Kikoy towels and Meelbroeke cargo pants, imported straight from South Africa.
What I did
Everything. Naming, product design and development, copywriting, sourcing, and a Shopify store with full eCommerce. Sole operator. Full stack.
The work
What I brought
- Naming
- Product development
- Sourcing
- Copywriting
- Shopify eCommerce